At the beginning of this year, I started working at EasyCargo as a business developer. My task, among others, is to find new partners for cooperation to identify areas where we could find new customers. To do this work, I consider it crucial to know the product’s strengths, weaknesses, and understand its performance compared to the competition.
That’s why I spent the first few weeks looking for other types of load planning software that are competitors with EasyCargo, and tested their trial versions. For example, I was interested in the price of the applications, how intuitive and straightforward to use they are, how good the calculation is, how many languages they are available in, and so forth. I have written down everything in a table. Later, I was able to identify which customers is EasyCargo suitable for and which customers have needs that would be likely met better by some of our competitors.